BBDO SF - Wells Fargo, Consumer TV 2022, "What If Everything..."
I was lead producer on this set of ads where we established the new platform for Wells Fargo consumer products for the next few years. Shot in Mexico City with Isaiah Seret from Biscuit and edited with Isaac Chen at Cabin.
BBDO SF - Wells Fargo, Brand Holiday 2021 - Hope USA
Flagship Holiday Brand Spot for Wells Fargo
I was lead producer on this one. This film is only a small piece of the overall campaign where Wells Fargo is giving small business owners grants in order to upgrade their establishment in some fashion. Shot in Burbank with Pulse Films' Marco Gentile. Edited with Dylan Edwards at Cabin. Colored by Kath Raisch at CO3.
BBDO SF - Herdez Salsa Brand Spot 2022 - Mexican is Herdez
I was lead producer on this one. The bones of extremely fun commercial was produced a few years ago by Whitney Farris—my job was to up the appetite appeal. So we took the existing spot (all the really sick Mexican culture shots) and mixed it with new footage of food and the product that I produced with MK Films in Chicago.
BBDO SF - ChiChi's Salsa Online Spot - The Dance
I was lead producer on this one. One of two spots we filmed in Argentina showcasing the fun party nature of ChiChi's salsa.
BBDO SF - ChiChi's Salsa Online Spot - Laughter
I was lead producer on this one. One of two spots we filmed in Argentina showcasing the fun party nature of ChiChi's salsa.
BBDO SF - Wholly Guacamole - Summer 2021
Social Update: Possibilities Realized - "Uphill Tomato Battle, Sticky Garlic & Salty Mishap" - Social Videos
Probably the freshest looking work for Wholly so far, these were a joy to shoot in person and the animated characters look fantastic in the environment. I was lead producer on this project.
BBDO SF - MegaMex, Herdez - Summer 2021
New Hot Sauce Launch Campaign: Herdez "Avocado Found It's Fire" - Online TV & OLV
I was lead producer on this one. The sets were all miniatures (Big-atures, really) the Alebrije creature was animated.
BBDO SF - Wells Fargo - Summer 2021
New 15 Second Spot for Small Business: "Balloons" - Online TV & OLV
I was lead producer on this spot, shot (in person, finally) in Lisbon.
BBDO SF - Wholly Guacamole - Spring 2021
2021 Hero Character Spot - "Something In My Eye" - Online TV & Social Cut-downs
Working with the Mill we showed that making guac is messy—and you should just buy theirs instead. I was lead producer on this project.
BBDO SF - Wholly Guacamole - Fall 2020
Avocado Hand Insurance - Online TV & Social Cut-downs
A really fun spot we made with Mike Bernstein at SuperPrime. I was lead producer on this spot.
BBDO SF - WhatsApp - Spring 2020
It's Between You - "Comfort Chain" - TVC & Social Cut-downs
I led the first US-produced WhatsApp brand ad—filmed in the early days of the pandemic when you couldn't even have people leave their homes for productions. Partnering with Prettybird, we shot in 5 countries in 4 days, 100% remote (back when nobody knew how to do it—context is everything). A literal feat of production—there should be a Lion category for that. Alas—you will need a password to see it (email me) it as their media budget was cut the day we delivered and this ad has not yet seen the light of day.
BBDO SF - Cesar Dog Food - Spring 2020
Cesar Minis Launch Spot - "Share the Love" - TVC & Social Cut-downs
Last shoot before the pandemic hit, I was lead producer on this spot.
BBDO SF - Wells Fargo Holiday - Winter 2019
"A Can's Journey - Wells Fargo Food Bank" OLV ran Nov-Dec 2019
I was Lead Producer and Co-Director of this spot that shows the journey of a can of food donated at one of the 3400 Wells Fargo Food Banks all the way to the table of a family in need.
BBDO SF - Wells Fargo Holiday
"Most Givingest Time of the Year - Wells Fargo Food Bank" TVC ran Nov-Dec 2018
One of the first TVCs I ever worked on, casting was especially tricky and we had what seemed to be endless rounds of client review on this one. I helped with bidding, locations, casting and social edits on this spot.